Online Marketing for Busy Authors: A Step-by-Step Guide
by Fauzia Burke

Fauzia Burke takes authors step by step through the process of identifying their unique personal brand, defining their audience, clarifying their aspirations and goals, and setting priorities.

The 10 Laws of Trust: Building the Bonds That Make a Business Great
by Joel Peterson

Trust is the glue that holds an organization together. It turns deflection into transparency, suspicion into empowerment, and conflict into creativity. With it, a tiny company like John Deere grew into a worldwide leader. Without it, a giant corporation like Enron toppled.

Sell with a Story: How to Capture Attention, Build Trust, and Close the Sale
by Paul Smith

Despite all the high-tech tools available to salespeople, the most personal method still works best. Storytelling packs the emotional punch to turn routine presentations into productive relationships. It explains products or services in ways that resonate; it connects people and creates momentum. Stories speak to the part of the brain where decisions are made.

Breaking the Trust Barrier: How Leaders Close the Gaps for High Performance
by JV Venable

All team leaders worry and wonder about improving team performance. Using his experience leading the precision Thunderbirds aerobatic team, JV Venable shows that "closing the gaps" is the job of leaders and followers alike.