BBC Business Headlines

Tencent chief 'richer than Google founders'
Ma Huateng's company is the first Asian firm to reach a market value of more than $500bn.


US moves to block AT&T's takeover of Time Warner
The Department of Justice has filed a lawsuit to stop the media and telecoms tie-up.


UK firms 'excluded' from space contracts by Brexit
Aerospace firms also warn if the UK leaves the EU without a deal it will be "chaotic" for the sector.


UK government borrowing grows in October
Increased debt costs, linked to higher inflation, were a factor in the shortfall.


Ineos expands into North Sea oil and gas exploration
The chemicals giant has signed a deal potentially giving it access to vast energy reserves.



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Paul Krugman

Lies, Incoherence and Rage on Tax Cuts
Con men get really angry when someone points out their con. read more...




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Roffer

As one of the world's premiere brand strategists, Robin Fisher Roffer has launched and reinvented powerhouse brands such as A&E, AMC, Aon, Animal Planet, Bloomberg, CB Richard Ellis Investors, CNN, Comedy Central, Discovery, Disney Channel, Food Network, FOX, FX, History, Lifetime, MTV, Oxygen, Sony Pictures, and TNT.

Drawing on her branding experience, in 2001 Roffer became the pioneer of personal branding when she penned her first book MAKE A NAME FOR YOURSELF: Eight Steps Every Woman Needs to Create a Personal Brand Strategy for Success. The critically acclaimed and top selling book guides readers to build a concrete plan to find professional success by applying tested branding principals to personal image, enabling them to hone themselves as their own best asset.

THE FEARLESS FISH OUT OF WATER: How To Succeed When You're The Only One Like You came next- showing professionals how to stay connected and relevant at work while maintaining a unique identity, how to fit in without blending in, and how to transform exclusion into high impact.

Inside the pages of her latest book YOUR NO FEAR CAREER, Roffer guides executives to push through adversity and let go of what no longer works to navigate today's dynamic marketplace fearlessly.

Utilizing material from her books, Roffer develops and leads corporate training programs and workshops for top potentials and sales teams at major companies like Philips, Mattel, Microsoft, Walmart, Cox Media and UBS. The programs teach professionals how to build their own personal brands to create lasting impressions and increase revenue.

For more information, visit the Web site of Robin Fisher Roffer.

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