BBC Business Headlines

Audi chief Rupert Stadler arrested in diesel emissions probe
There was a danger that Rupert Stadler could seek to suppress evidence, prosecutors say.


Virgin Money bought by CYBG for £1.7bn
The combined group will be the UK's sixth-largest bank, with about six million customers.


Ryanair calls for restricted airport alcohol sales
A weekend flight from Dublin to Ibiza had to be diverted to Paris as three passengers became disruptive.


General Electric faces fines over French jobs pledge
France threatens to take the unusual step of fining General Electric for not creating jobs.


Chinese media mock Trump over tariffs
The US plans to impose tariffs on Chinese goods draw mocking criticism from the state news agency.



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Paul Krugman

What Did the Romans Ever Do for Us?
Lessons for the Pax Americana from the Pax Romana read more...




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Roffer

As one of the world's premiere brand strategists, Robin Fisher Roffer has launched and reinvented powerhouse brands such as A&E, AMC, Aon, Animal Planet, Bloomberg, CB Richard Ellis Investors, CNN, Comedy Central, Discovery, Disney Channel, Food Network, FOX, FX, History, Lifetime, MTV, Oxygen, Sony Pictures, and TNT.

Drawing on her branding experience, in 2001 Roffer became the pioneer of personal branding when she penned her first book MAKE A NAME FOR YOURSELF: Eight Steps Every Woman Needs to Create a Personal Brand Strategy for Success. The critically acclaimed and top selling book guides readers to build a concrete plan to find professional success by applying tested branding principals to personal image, enabling them to hone themselves as their own best asset.

THE FEARLESS FISH OUT OF WATER: How To Succeed When You're The Only One Like You came next- showing professionals how to stay connected and relevant at work while maintaining a unique identity, how to fit in without blending in, and how to transform exclusion into high impact.

Inside the pages of her latest book YOUR NO FEAR CAREER, Roffer guides executives to push through adversity and let go of what no longer works to navigate today's dynamic marketplace fearlessly.

Utilizing material from her books, Roffer develops and leads corporate training programs and workshops for top potentials and sales teams at major companies like Philips, Mattel, Microsoft, Walmart, Cox Media and UBS. The programs teach professionals how to build their own personal brands to create lasting impressions and increase revenue.

For more information, visit the Web site of Robin Fisher Roffer.

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