BBC Business Headlines

Huawei row: UK to let Chinese firm help build 5G network
The US wants its intelligence allies, including the UK, to exclude the Chinese telecoms giant.


Boeing uncertain how 737 crashes will hit profits
Boeing still does not know how the crisis over the safety of its 737 Max jets will hit its financial performance.


Wanted: New Bank of England boss
The government is using a recruitment firm for the first time suggesting it is broadening its search.


UK government borrowing lowest for 17 years
Full-year borrowing was still higher than the government's independent forecaster expected.


Jacinda Ardern leads effort to curb online extremism
New Zealand and France will host a summit aimed at curbing the use of social media to promote terrorism.



Search Books:

Join our mailing list:


Business Blogs

Paul Krugman

Survival of the Wrongest
Evidence has a well-known liberal bias read more...




Online Marketing for Busy Authors
Now available!



Buy the Book


The Simplicity Cycle: A Field Guide to Making Things Better Without Making Them Worse

by Dan Ward

Published by HarperBusiness


The Simplicity Cycle is an engaging and accessible field guide that equips readers with practical tools to produce elegant, effective designs. It takes a deep but lighthearted look at the way complexity enhances or diminishes the things we make and use, from PowerPoint presentations and pizzas to spacecraft and software, and shows readers why simplicity is the key to innovation and good design -- whether you're creating new products, services, or consumer experiences.

The award-winning engineer, Air Force lieutenant colonel, and author of F.I.R.E offers a road map for designing winning new products, services, and business models, and shows how to avoid complexity-related pitfalls in the process. With a foreword by design guru Don Norman.

Humans make things every day, whether it's composing an e-mail, cooking a meal, or constructing the Mars Rover. While complexity is often necessary in the development process, unnecessary complexity adds complications. The Simplicity Cycle provides the secret to striking the proper balance. Dan Ward shines a light on how complexity affects the things we make for good or ill, taking us on a journey through the process of making things, with a particular focus on identifying and avoiding complexity-related pitfalls.

The standard development process involves increasing complexity to improve the outcome, Ward explains. The problem comes when the complexity starts getting in the way-but often we don't know where that point is until we pass it. He suggests a number of techniques for identifying the problem and fixing it, including how to overcome several types of wrongheaded thinking-such as the idea that complexity and quality are the same. In clear, compelling language, and using his trademark mix of examples from research, personal experience, and pop culture, Ward offers a universal concept, visually described with a single, evolving diagram.

Ideal for business leaders and technologists, The Simplicity Cycle is helpful for anyone looking to simplify and improve everything we do, whether we work in an office, at home, or at the Pentagon.


pub date: 2015-05-12 | Hardcover | 9780062301970