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Oil at $75 as Iran sanction fears mount
Brent crude hits its highest level in more than three years as production cuts reduce stockpiles.


Vincent Bolloré: French tycoon held over 'Africa corruption'
Vincent Bolloré is questioned by police near Paris over contracts to run ports in Guinea and Togo.


Google owner Alphabet sees profits soar
Net earnings jump almost 73% in the first quarter as revenues from internet advertising climb.


China sexist adverts: Tech firms apologise after damning report
Some adverts offered "men only" jobs while others wanted "trim" women applicants, Human Rights Watch found.


UK government borrowing lowest for 11 years
Government borrowing fell by more than expected to £42.6bn for the past financial year.



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Paul Krugman

We Don’t Need No Education
Why Republicans ended up at war with America’s schoolteachers. read more...




Online Marketing for Busy Authors
Now available!



Buy the Book


Marketing in the Moment: The Practical Guide to Using Web 3.0 Marketing to Reach Your Customers First

by Michael Tasner

Published by FT Press

Read Excerpt

With the explosion in Web, mobile, and social media marketing channels, you have an extraordinary array of new marketing options to choose from. Which ones work? How do you make them work -- without wasting a fortune on "trial and error"? Get this book, that's how!

Top Web marketing consultant Michael Tasner has written the definitive practical guide to driving maximum value from next-generation Web, online, mobile, and social marketing. Tasner helps marketers, entrepreneurs, and managers move beyond hype and high-level strategy to proven tactics and successful ground-level execution.
 
You'll discover which new marketing technologies deliver the best results and which hardly ever pay for themselves . . . how to use virtual collaboration to accomplish marketing projects faster and at lower cost . . . how to build realistic, practical action plans for the next three months, six months, and twelve months.
 
Whatever you sell, wherever you compete, no matter how large or small your company is, this book will help you build leads, traffic, sales, market share -- and profits!
  • Capitalizing on the new "content marketing"
    The megashift from blogging to microblogging -- and what it means to you

  • A world run by smartphones: iPhones, BlackBerrys, and beyond
    Reaching a billion cellphone users: SMS, MMS, mobile ads, voice broadcasts, and more

  • Plurk? UStream? Joost? Tumblr? iGoogle?
    Profiting from the sites and tools you may never have heard of

  • Your Web marketing 360-degree review
    Systematically optimizing everything you're already doing online

  • Boost leads, traffic, sales, market share, and more

  • Capitalize on today's hottest online marketing trends

  • Discover where not to waste your money!

  • Learn what you need to know (and do) about Twitter, iPhone, and Facebook

  • Create focused action plans for the next three, six, and twelve months
In this book, one of the world's leading experts shows you exactly how to make the most of Web, mobile, and social media marketing in your business.
 
Drawing on his immense experience helping companies of all sizes succeed, Michael Tasner identifies proven tactics and realistic execution techniques you can start profiting from right now.
 
Tasner answers the crucial online marketing questions you didn't know who to ask and reveals what doesn't work, so you won't waste a dime. No hype, no fluff, no academic theory here: just real solutions that work!


pub date: 2010-06-22 | hardcover | 9780137081097