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Walmart shares fall 10% as online sales slow
A slide in US online sales growth for the world's biggest retailer spooks investors.


UK unemployment rises for first time in two years
UK unemployment rose by 46,000 to 1.47 million in the three months to December, official figures show.


Gender pay gap: Men still earn more than women at most firms
New figures show 74% of medium and large companies pay men a higher wage rate than women.


AA share price plunges on profit warning
The breakdown and insurance firm is cutting dividend payments as it invests in the business.


BP says world's oil consumption will peak in late 2030s
A forecast by suggests global consumption will plateau at around 110 million barrels a day.



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Paul Krugman

The Content of the G.O.P.’s Character
The personal is political: A bad-faith party attracts bad people. read more...




Online Marketing for Busy Authors
Now available!



Buy the Book


Marketing in the Moment: The Practical Guide to Using Web 3.0 Marketing to Reach Your Customers First

by Michael Tasner

Published by FT Press

Read Excerpt

With the explosion in Web, mobile, and social media marketing channels, you have an extraordinary array of new marketing options to choose from. Which ones work? How do you make them work -- without wasting a fortune on "trial and error"? Get this book, that's how!

Top Web marketing consultant Michael Tasner has written the definitive practical guide to driving maximum value from next-generation Web, online, mobile, and social marketing. Tasner helps marketers, entrepreneurs, and managers move beyond hype and high-level strategy to proven tactics and successful ground-level execution.
 
You'll discover which new marketing technologies deliver the best results and which hardly ever pay for themselves . . . how to use virtual collaboration to accomplish marketing projects faster and at lower cost . . . how to build realistic, practical action plans for the next three months, six months, and twelve months.
 
Whatever you sell, wherever you compete, no matter how large or small your company is, this book will help you build leads, traffic, sales, market share -- and profits!
  • Capitalizing on the new "content marketing"
    The megashift from blogging to microblogging -- and what it means to you

  • A world run by smartphones: iPhones, BlackBerrys, and beyond
    Reaching a billion cellphone users: SMS, MMS, mobile ads, voice broadcasts, and more

  • Plurk? UStream? Joost? Tumblr? iGoogle?
    Profiting from the sites and tools you may never have heard of

  • Your Web marketing 360-degree review
    Systematically optimizing everything you're already doing online

  • Boost leads, traffic, sales, market share, and more

  • Capitalize on today's hottest online marketing trends

  • Discover where not to waste your money!

  • Learn what you need to know (and do) about Twitter, iPhone, and Facebook

  • Create focused action plans for the next three, six, and twelve months
In this book, one of the world's leading experts shows you exactly how to make the most of Web, mobile, and social media marketing in your business.
 
Drawing on his immense experience helping companies of all sizes succeed, Michael Tasner identifies proven tactics and realistic execution techniques you can start profiting from right now.
 
Tasner answers the crucial online marketing questions you didn't know who to ask and reveals what doesn't work, so you won't waste a dime. No hype, no fluff, no academic theory here: just real solutions that work!


pub date: 2010-06-22 | hardcover | 9780137081097