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Tax boss: 'No need to say sorry'
The UK's top tax man says he has no need to apologise after taking the wrong amount of tax from six million people.

Cowboy clampers turn to tickets
Motoring organisations are warning that the scourge of cowboy wheel clampers is likely to continue.

Royal Mail sell-off is confirmed
The government confirms it is to press ahead with a complete sale of Royal Mail, following an updated review of the postal service.

Economic forecast gloomy says IMF
The International Monetary Fund says recent growth in the global economy is likely to slow towards the end of the year.

IMF releases new loan for Greece
The International Monetary Fund (IMF) formally approves the second installment of a rescue loan to Greece.


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NY Times Economix

For Whom Does the Health Insurance Broker Work?
The health care overhaul is unlikely to endanger brokers, but their role in bringing together providers and the insured will continue to raise potential conflicts, an economist writes.

The Most Generous Countries on Earth
The United States is the fifth most generous country on earth, according to a new ranking from the Gallup World Giving Index.

What We're Reading: Health Spending for the Obese
Links from around the Web.

More Children Being Raised by Grandparents
A study finds that the number of children being raised by their grandparents has increased since the recession began.


Paul Krugman
Making A Pilgrimage To The Land Of My Fathers
A tree grows ...Read more...




Buy the Book


Marketing in the Moment: The Practical Guide to Using Web 3.0 Marketing to Reach Your Customers First
by Michael Tasner

Published by FT Press

Read Excerpt

With the explosion in Web, mobile, and social media marketing channels, you have an extraordinary array of new marketing options to choose from. Which ones work? How do you make them work -- without wasting a fortune on "trial and error"? Get this book, that's how!

Top Web marketing consultant Michael Tasner has written the definitive practical guide to driving maximum value from next-generation Web, online, mobile, and social marketing. Tasner helps marketers, entrepreneurs, and managers move beyond hype and high-level strategy to proven tactics and successful ground-level execution.
 
You'll discover which new marketing technologies deliver the best results and which hardly ever pay for themselves . . . how to use virtual collaboration to accomplish marketing projects faster and at lower cost . . . how to build realistic, practical action plans for the next three months, six months, and twelve months.
 
Whatever you sell, wherever you compete, no matter how large or small your company is, this book will help you build leads, traffic, sales, market share -- and profits!
  • Capitalizing on the new "content marketing"
    The megashift from blogging to microblogging -- and what it means to you

  • A world run by smartphones: iPhones, BlackBerrys, and beyond
    Reaching a billion cellphone users: SMS, MMS, mobile ads, voice broadcasts, and more

  • Plurk? UStream? Joost? Tumblr? iGoogle?
    Profiting from the sites and tools you may never have heard of

  • Your Web marketing 360-degree review
    Systematically optimizing everything you're already doing online

  • Boost leads, traffic, sales, market share, and more

  • Capitalize on today's hottest online marketing trends

  • Discover where not to waste your money!

  • Learn what you need to know (and do) about Twitter, iPhone, and Facebook

  • Create focused action plans for the next three, six, and twelve months
In this book, one of the world's leading experts shows you exactly how to make the most of Web, mobile, and social media marketing in your business.
 
Drawing on his immense experience helping companies of all sizes succeed, Michael Tasner identifies proven tactics and realistic execution techniques you can start profiting from right now.
 
Tasner answers the crucial online marketing questions you didn't know who to ask and reveals what doesn't work, so you won't waste a dime. No hype, no fluff, no academic theory here: just real solutions that work!

pub date: 2010-06-22 | hardcover | 9780137081097