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Published by Praeger Publishing
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| Every day, print and online trade magazines and news sources tout
developments in online advertising, branding, and marketing. Seismic
shifts in the industry have forced marketers and advertisers, ready or
not, to employ new advertising models. But the potholes for advertisers
using Web 2.0 are many, and missteps by companies that don't understand
the new rules of the game guarantee lost time and money ill spent.
Advertising 2.0 ensures that readers understand the advertising options
possible in the Web 2.0 environment, provides examples of companies
using these options, and offers guidelines for their application.
pub date: 2008-10-30 | paperback | 9780313352966 |
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