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US and UK laptop bans on some Middle East flights come into effect
The US and UK bans affect direct flights from some Middle East airports.


Eurozone growth nears six-year high, survey data suggests
Growth in France and Germany help the bloc's economic recovery "surge higher", a survey says.


Samsung Electronics chief says sorry for scandal
The firm apologises to shareholders its role in a corruption case and for the Galaxy Note 7 recall.


Pearson boss sees pay boost despite firm's struggles
The publisher's boss sees his pay package rise 20% in 2016 despite a difficult year for the firm.


Deutsche Bank commits to new London office
Germany's biggest bank says the new office "underlines its commitment" to the City of London.



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Paul Krugman

The Scammers, the Scammed and America’s Fate
On politicians who aren’t real leaders, but play leaders on TV. read more...




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Wild West 2.0: How to Protect and Restore Your Online Reputation on the Untamed Social Frontier

by Michael Fertik and David Thompson

Published by American Management Association


The Internet is a new Wild West: a free-for-all of abundant opportunities and serious dangers where familiar rules don't apply. There is no law enforcement to stop anonymous cowards from defaming your character, few social conventions to prevent it, and no mechanism to get lies and smears removed from the Web. One disgruntled employee, unhinged customer, jealous competitor, or bitter ex can trash your reputation in just a few keystrokes -- leaving you to clean up the damage.

These online attacks have real repercussions. Every day, people search for your name on the Internet, and all too often trust the "Google Truth" -- the collection of search results selected by a computer for their popularity rather than their veracity -- to decide whether to do business with you, or even just associate with you.

The result? Gossip, lies, and embarrassing accusations are anonymously lobbed into cyberspace. Google makes these smears permanent and spreads them around the world. Real reputations and businesses are destroyed. Fortunately, you can protect and restore your hard-won reputation by following the simple steps outlined in Wild West 2.0. This ground breaking book explains why you are vulnerable to attack, and supplies proven strategies for building a storm-proof reputation. The book:
  • Draws intriguing parallels between the Internet's culture of expansion, speculation, and lawlessness and the gold rush mentality of the Old West frontier.
  • Uncovers hair-raising stories of attacks made under a cloak of anonymity.
  • Reveals new threats, including websites that broadcast your phone number, political contributions, family history, and more.
  • Provides tips for locating every reference to you or your business in blogs, forums, and social networking sites.
  • Supplies a plan to defend yourself now by preemptively creating layers of truthful online content.
  • Shares the professional secrets of reputation repair, ranging from quick fixes for minor problems to massive rebuilding after calculated attacks.

You may resist the idea -- you may even detest the idea -- but the reality is that your online image controls your success in "real world" business and personal life. Your online reputation is much more powerful and precarious than you ever imagined. Take control of it with Wild West 2.0.


pub date: 2010-06-02 | hardcover | 9780814415092