Published by American Management Association
|The Internet is a new Wild West: a free-for-all of abundant
opportunities and serious dangers where familiar rules don't apply.
There is no law enforcement to stop anonymous cowards from defaming
your character, few social conventions to prevent it, and no mechanism
to get lies and smears removed from the Web. One disgruntled employee,
unhinged customer, jealous competitor, or bitter ex can trash your
reputation in just a few keystrokes -- leaving you to clean up the
These online attacks have real repercussions. Every day, people search for your name on the Internet, and all too often trust the "Google Truth" -- the collection of search results selected by a computer for their popularity rather than their veracity -- to decide whether to do business with you, or even just associate with you.
The result? Gossip, lies, and embarrassing accusations are anonymously lobbed into cyberspace. Google makes these smears permanent and spreads them around the world. Real reputations and businesses are destroyed. Fortunately, you can protect and restore your hard-won reputation by following the simple steps outlined in Wild West 2.0. This ground breaking book explains why you are vulnerable to attack, and supplies proven strategies for building a storm-proof reputation. The book:
You may resist the idea -- you may even detest the idea -- but the reality is that your online image controls your success in "real world" business and personal life. Your online reputation is much more powerful and precarious than you ever imagined. Take control of it with Wild West 2.0.
pub date: 2010-06-02 | hardcover | 9780814415092