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Gilberto Benetton is credited with masterminding the firm's expansion into a multi-billion euro giant.


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Liam Fox says Trump 'very keen' on trade deal
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Paul Krugman

Arms and the Very Bad Men
Trump’s rationale for going easy on Saudi Arabia is a shameful lie. read more...




Online Marketing for Busy Authors
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Buy the Book


Wild West 2.0: How to Protect and Restore Your Online Reputation on the Untamed Social Frontier

by Michael Fertik and David Thompson

Published by American Management Association


The Internet is a new Wild West: a free-for-all of abundant opportunities and serious dangers where familiar rules don't apply. There is no law enforcement to stop anonymous cowards from defaming your character, few social conventions to prevent it, and no mechanism to get lies and smears removed from the Web. One disgruntled employee, unhinged customer, jealous competitor, or bitter ex can trash your reputation in just a few keystrokes -- leaving you to clean up the damage.

These online attacks have real repercussions. Every day, people search for your name on the Internet, and all too often trust the "Google Truth" -- the collection of search results selected by a computer for their popularity rather than their veracity -- to decide whether to do business with you, or even just associate with you.

The result? Gossip, lies, and embarrassing accusations are anonymously lobbed into cyberspace. Google makes these smears permanent and spreads them around the world. Real reputations and businesses are destroyed. Fortunately, you can protect and restore your hard-won reputation by following the simple steps outlined in Wild West 2.0. This ground breaking book explains why you are vulnerable to attack, and supplies proven strategies for building a storm-proof reputation. The book:
  • Draws intriguing parallels between the Internet's culture of expansion, speculation, and lawlessness and the gold rush mentality of the Old West frontier.
  • Uncovers hair-raising stories of attacks made under a cloak of anonymity.
  • Reveals new threats, including websites that broadcast your phone number, political contributions, family history, and more.
  • Provides tips for locating every reference to you or your business in blogs, forums, and social networking sites.
  • Supplies a plan to defend yourself now by preemptively creating layers of truthful online content.
  • Shares the professional secrets of reputation repair, ranging from quick fixes for minor problems to massive rebuilding after calculated attacks.

You may resist the idea -- you may even detest the idea -- but the reality is that your online image controls your success in "real world" business and personal life. Your online reputation is much more powerful and precarious than you ever imagined. Take control of it with Wild West 2.0.


pub date: 2010-06-02 | hardcover | 9780814415092