BBC Business Headlines

Takata: Airbag-maker files for bankruptcy
Japanese firm faces billions of dollars of liabilities linked to the biggest ever automotive recall.


Crown Resorts staff jailed for enticing Chinese gamblers
Three Australian Crown Resorts employees broke the law by enticing Chinese high-rollers to casinos.


Italy forced to bail out two more banks for 5.2bn euros
Rome will spend at least 5.2bn euros to rescue Banca Popolare di Vicenza and Veneto Banca.


Lord Adonis: Brexit delay over Heathrow must end
Political uncertainty must not hold up Heathrow airport plans, says the top infrastructure adviser.


Co-operative Bank no longer up for sale
The bank says it expects to make a further announcement on fund-raising plans to safeguard its future.



Search Books:

Join our mailing list:


Business Blogs

Paul Krugman

Zombies, Vampires and Republicans
When Trump is just an ignorant bystander. read more...




Online Marketing for Busy Authors
Now available!



Buy the Book


Wild West 2.0: How to Protect and Restore Your Online Reputation on the Untamed Social Frontier

by Michael Fertik and David Thompson

Published by American Management Association


The Internet is a new Wild West: a free-for-all of abundant opportunities and serious dangers where familiar rules don't apply. There is no law enforcement to stop anonymous cowards from defaming your character, few social conventions to prevent it, and no mechanism to get lies and smears removed from the Web. One disgruntled employee, unhinged customer, jealous competitor, or bitter ex can trash your reputation in just a few keystrokes -- leaving you to clean up the damage.

These online attacks have real repercussions. Every day, people search for your name on the Internet, and all too often trust the "Google Truth" -- the collection of search results selected by a computer for their popularity rather than their veracity -- to decide whether to do business with you, or even just associate with you.

The result? Gossip, lies, and embarrassing accusations are anonymously lobbed into cyberspace. Google makes these smears permanent and spreads them around the world. Real reputations and businesses are destroyed. Fortunately, you can protect and restore your hard-won reputation by following the simple steps outlined in Wild West 2.0. This ground breaking book explains why you are vulnerable to attack, and supplies proven strategies for building a storm-proof reputation. The book:
  • Draws intriguing parallels between the Internet's culture of expansion, speculation, and lawlessness and the gold rush mentality of the Old West frontier.
  • Uncovers hair-raising stories of attacks made under a cloak of anonymity.
  • Reveals new threats, including websites that broadcast your phone number, political contributions, family history, and more.
  • Provides tips for locating every reference to you or your business in blogs, forums, and social networking sites.
  • Supplies a plan to defend yourself now by preemptively creating layers of truthful online content.
  • Shares the professional secrets of reputation repair, ranging from quick fixes for minor problems to massive rebuilding after calculated attacks.

You may resist the idea -- you may even detest the idea -- but the reality is that your online image controls your success in "real world" business and personal life. Your online reputation is much more powerful and precarious than you ever imagined. Take control of it with Wild West 2.0.


pub date: 2010-06-02 | hardcover | 9780814415092