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Goldman Sachs fined £20m by FSA
Wall Street banking giant Goldman Sachs is fined £20m by the UK's financial watchdog, the BBC learns.

Rig firms hit back at BP report
Contractors who worked for BP on the ill-fated Deepwater Horizon oil rig criticise the company's report into the Gulf of Mexico oil spill.

Shoppers turning to card payments
The number of cash machines in the UK has fallen and withdrawals have dropped as shoppers turn to cards, figures show.

Empty shops highlighting 'divide'
The number of shops closing in Britain is slowing but a north-south divide has emerged, a survey by retail analysts the Local Data Company suggests.

US economic growth 'decelerating'
US economic growth showed "widespread signs of deceleration" in August, says the Federal Reserve's Beige Book.


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NY Times Economix

Nearly 5 Jobless Workers Per Opening in July
That's a better ratio than what the economy showed earlier this year, but it still shows persistent softness in the United States labor market.

The Thoughtful Roar of the Housing Bears
Bloggers expand on the case for gloom in the real-estate market.

What We're Reading: Lying Pants
Links from around the Web.

New York State Still Has Highest Unionization Rate
A new report looks at the organized labor in the Empire State and around the country, and how its size and composition have changed over the years.


Paul Krugman
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Buy the Book


The On-Demand Brand: 10 Rules for Digital Marketing Success in an Anytime, Everywhere World
by Rick Mathieson

Published by Amacom
With a relentless onslaught of new online promotional media that go way beyond old-school websites, banner ads, and email blasts, consumers are just tuning out marketing initiatives that don't appeal to their increasingly connected, digital lifestyles. A world of quaintly interactive HTML and Flash-based "new media" web experiences has morphed into a digital universe of augmented reality, advergames, social networking, and virtual worlds -- one that's highly personalizable and uniquely shareable. And now that consumers are actively creating and participating in communities of interest (everything from politics to kickboxing to Kim Kardashian), building brands in the digital age has come down to a single word -- "experience." And on Madison Avenue -- and for many marketers -- it's getting hard to keep up.

So what's the secret to marketing to those weaned on TiVo, Facebook, smartphones, and Twitter? Goodbye "new media"; hello now media. The On-Demand Brand presents an inside look at digital strategies being deployed by brands like Burger King, BMW, Doritos, Sears, Pizza Hut, the NFL, and others, getting to the root of what works -- and what doesn't -- in an age of immediate, malleable, and very social real-time media. Today, companies such as Warner Brothers, McDonald's, Unilever, Kellogg's, and others have succeeded in moving beyond the first wave of viral video, social networking, user-generated content, and mobile marketing campaigns, and are now thinking much bigger, bolder, and far more bodaciously.

Revealing the 10 essential rules for building on-demand brand experiences, this book shows you how to build awareness and demand for your offerings by honing in on the right combination of digital channels and interactions for your brand. Filled with insights and advice from some of the most innovative minds in marketing -- including Alex Bogusky, cochairman of Crispin, Porter + Bogusky (and ADWEEK's "Creative Director of the Decade"); Laura Klauberg, senior vice president, global media for Unilever; and Mike Benson, executive vice president of marketing for ABC Entertainment -- and tons of practical tips you can use for your own marketing initiatives -- The On-Demand Brand is required reading for anyone trying to stay ahead of the curve in this brave new "on-demand" world. You'll discover:
  • How Showtime, MasterCard, and NBC have literally redefined "viral video" with highly personalizable video content that astonishes those who experience it, while supercharging awareness and demand for their offerings

  • How Burger King, Coca-Cola, and Axe Deodorant have hit pay dirt with "advergames" -- branded videogames -- which have directly and dramatically boosted sales of their products

  • How Fanta, GE, Papa John's and Topps are leveraging the power of augmented reality -- combining the virtual and physical worlds to create incredible branded experiences that were never before possible

  • How GMC, Alaska Airlines, and Yahoo are using a new generation of "smart advertising" technologies to target consumers based on age, gender, geographic location, online activities, past purchase behavior, and more
Something cool, and truly profound, is happening in the on-demand economy. And through lessons from some of the world's most successful digital marketing initiatives, The On-Demand Brand will give you a thorough understanding of the best strategies for connecting with your audience, and inspiring the kind of interest and loyalty your brand deserves.

pub date: 2010-04-27 | hardcover | 9780814415726