BBC Business Headlines

Kraft Heinz shares fall as appetites wane
The food giant's stock hits a record low after it writes down the value of key brands.


US and China extend trade talks
US President Donald Trump says a deal is "more likely" than not.


BMW and Daimler invest €1bn in new car venture
The German carmakers combine to develop next-generation pay-per-use and autonomous services.


Nike app for self-tying shoe comes undone
The Google Android app that controls the new Adapt BB fails to sync with wearers' feet.


Ministers spend £100m on Brexit consultant contracts
The government has agreed £104m of Brexit consultancy and other contracts since the referendum.



Search Books:

Join our mailing list:


Business Blogs

Paul Krugman

Democrats for Family Values
Elizabeth Warren has another very good proposal. read more...




Online Marketing for Busy Authors
Now available!



Buy the Book


Creative Clarity: A Practical Guide for Bringing Creative Thinking Into Your Company

by Jon Kolko

Published by Brown Bear Publishing


This book is built on a simple premise: Most companies don't know what creativity really is, so they can't benefit from it. They lack creative clarity. 

Creative clarity requires you to do four things:

  1. Choreograph a creative strategy, describing a clear future even among the blurry business landscape.
  2. Grow teams that include those creative, unpredictable outcasts;  give them the space to produce amazing work; and build a unique form of trust in your company culture.
  3. Institutionalize an iterative process of critique, conflict, and ideation.
  4. Embrace chaos but manage creative spin and stagnation. 

This book is primarily for people in charge of driving strategic change through an organization. If you are a line manager responsible for exploring a horizon of opportunity, the book will help you establish a culture of creative product development in which your teams can predictably deliver creative results. You'll learn methods to drive trust among your team members to enable you to critique and improve their work. And as an organizational leader, you'll complement your traditional business strategies with the new language and understanding you need to implement creativity in a strategic manner across your company.

In a creative environment, chaos is the backdrop for hidden wonderment and success. In this book, you'll gain clarity in the face of that chaos, so you can build great products, great teams, and a high-performing creative organization.


pub date: 2017-09-15 | Hardcover | 9780978853815