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Kraft Heinz shares fall as appetites wane
The food giant's stock hits a record low after it writes down the value of key brands.


US and China extend trade talks
US President Donald Trump says a deal is "more likely" than not.


BMW and Daimler invest €1bn in new car venture
The German carmakers combine to develop next-generation pay-per-use and autonomous services.


Nike app for self-tying shoe comes undone
The Google Android app that controls the new Adapt BB fails to sync with wearers' feet.


Ministers spend £100m on Brexit consultant contracts
The government has agreed £104m of Brexit consultancy and other contracts since the referendum.



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Stop Selling & Start Leading: How to Make Extraordinary Sales Happen

by James M. Kouzes and Barry Z. Posner

Published by Wiley


Make extraordinary sales happen!

In the Age of the Customer, sales effectiveness depends mightily on the buyer experience. Despite nearly-universal agreement on the need for creating value in every step of the buyer's journey, sellers continue to struggle with how to create that value and connect meaningfully with buyers. New research bridges the gap and reveals the behavioral blueprint for sellers that makes buyers more likely to meet with them — and more likely to buy from them.

In Stop Selling & Start Leading, you’ll discover that the very same behaviors that make leaders more effective also work to make sellers more effective, too. This critical shift in the selling mindset, and in the sales role itself, is the key to boosting your overall sales effectiveness.

  • Inspire, challenge, and enable buyers
  • Change your behavior to build trust and increase sales
  • Step into your leadership potential
  • See yourself the way your buyers do
  • Feel good about selling again

When you're aiming for quota attainment and real connections with buyers, this book gives you the confidence and skills you need.


pub date: 2018-03-05 | Hardcover | 9781119446286