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France to introduce digital tax in new year
France is to introduce its own tax on big technology firms from 1 January after EU-wide efforts stalled.


1MDB: Malaysia charges Goldman Sachs and two bankers
The bank and former employees are charged following an investigation of Malaysian state fund 1MDB.


Asos profits hit by fashion price-cutting
The online fashion giant says cutting prices to match rivals has not shifted more clothes.


Bloodhound supersonic car project saved
The supersonic vehicle could still race at 1,000mph after an entrepreneur bought the business.


Energy firms SSE and Npower scrap merger plan
SSE says the new energy price cap was one factor behind the decision to scrap the deal.



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Stop Selling & Start Leading: How to Make Extraordinary Sales Happen

by James M. Kouzes and Barry Z. Posner

Published by Wiley


Make extraordinary sales happen!

In the Age of the Customer, sales effectiveness depends mightily on the buyer experience. Despite nearly-universal agreement on the need for creating value in every step of the buyer's journey, sellers continue to struggle with how to create that value and connect meaningfully with buyers. New research bridges the gap and reveals the behavioral blueprint for sellers that makes buyers more likely to meet with them — and more likely to buy from them.

In Stop Selling & Start Leading, you’ll discover that the very same behaviors that make leaders more effective also work to make sellers more effective, too. This critical shift in the selling mindset, and in the sales role itself, is the key to boosting your overall sales effectiveness.

  • Inspire, challenge, and enable buyers
  • Change your behavior to build trust and increase sales
  • Step into your leadership potential
  • See yourself the way your buyers do
  • Feel good about selling again

When you're aiming for quota attainment and real connections with buyers, this book gives you the confidence and skills you need.


pub date: 2018-03-05 | Hardcover | 9781119446286