BBC Business Headlines

Huawei row: UK to let Chinese firm help build 5G network
The US wants its intelligence allies, including the UK, to exclude the Chinese telecoms giant.


Boeing uncertain how 737 crashes will hit profits
Boeing still does not know how the crisis over the safety of its 737 Max jets will hit its financial performance.


Wanted: New Bank of England boss
The government is using a recruitment firm for the first time suggesting it is broadening its search.


UK government borrowing lowest for 17 years
Full-year borrowing was still higher than the government's independent forecaster expected.


Jacinda Ardern leads effort to curb online extremism
New Zealand and France will host a summit aimed at curbing the use of social media to promote terrorism.



Search Books:

Join our mailing list:


Business Blogs

Paul Krugman

Survival of the Wrongest
Evidence has a well-known liberal bias read more...




Online Marketing for Busy Authors
Now available!



Buy the Book


Forging an Ironclad Brand: A Leader's Guide

by Lindsay Pedersen

Published by Book in a Box


Good brand is just good business.

Brand is the intentional leader’s North Star. It helps us engage customers and employees, unleash our competitive advantage, and fuel enduring growth.

And yet, despite this power, brand is grossly underused. Few leaders leverage brand fully, believing (wrongly) that brand is squishy and elusive. But when a tool this vital is dismissed, the business suffers mightily.

The good news is that all leaders can ignite brand to create value. Lindsay Pedersen deconstructs what brand is and why it is indispensable for leaders. Then she shares her step-by-step process to tame the infinite possibilities and pinpoint a brand positioning that is true and robust – in fact, ironclad – to unlock the most value.


pub date: 2019-04-30 | | 9781544513867