Business - Marketing & Sales
by Kelly Mooney and Nita Rollins
Many of today's best brands are powered by the technologies, traits and trends of the digital channel. Old mass-marketing push tactics are being superseded by the pull of an online population prolifically creating, sharing and influencing each other. The potent pairing of digital notoriety and network effects has given rise to a new cultural authority: the icitizenry.
by Ryan P. Allis
By the time Ryan Allis had reached the age of twenty-one, he had achieved the financial goal most people just dream about: He built his company to one million in sales. Allis has since grown his company iContact Corp. to $10 million per year in sales and has helped numerous clients increase their sales dramatically.
by Ram Charan
Something is seriously amiss in the state of management today. More and more CEOs are failing, but the dearth of CEOs capable of placing their companies on a sustainable footing is as much a symptom as a cause of the malaise affecting corporate management.
by Derek Gatehouse
This is not a book about selling. It does not give you some arbitrary selling formula guaranteed to increase your salespeople's sales. In fact, this book makes a compelling argument that you can't actually teach salespeople to sell much more than they currently do.
by Ram Charan
More than ever these days, the sales process often turns into a war about price. But there's a better way to think about sales, says bestselling author Ram Charan, who is famous for clarifying and simplifying difficult business problems.
by Deepak Malhotra and Max H. Bazerman
From two leaders in executive education at Harvard Business School, here are the mental habits and proven strategies you need to achieve outstanding results in any negotiation.
by Mark Tungate
The worldwide spend on advertising currently stands at over US$400 billion a year, and -- love it or hate it -- it has an immense impact on our lives. But where did it all start? Who are the big players now?
Adland is the first book to explore the development of advertising from an international perspective.
by Adrian J. Slywotzky with Karl Weber
In the 1980s conventional wisdom was that you could have high quality or low cost, but not both -- until Japanese makers of cars and electronics showed otherwise. Now, high quality and low cost are required just to enter the marketplace.
by David Verklin and Bernice Kanner
Who decides what you see on TV, hear on the radio, click on the Web, or read in a magazine? And who pays for it? Authors David Verklin, CEO of one of the world's largest media-buying agencies, and marketing expert Bernice Kanner are going to tell you.
by R. Donahue Peebles with J.P. Faber
At the tender age of nineteen, Donahue Peebles entered the business jungle with no resources beyond his native smarts, a decent education, and a powerful drive to succeed. Seven years later he became a multimillionaire.
by Chip Conley and Eric Friedenwald-Fishman
Many business leaders view marketing as the crass, ugly side of business. This new book proves that "marketing" isn't a dirty word -- it's the key to advancing both business ideals and the bottom line.
by Jaynie L. Smith with William G. Flanagan
Why should I do business with you . . . and not your competitor? Whether you are a retailer, manufacturer, distributor, or service provider -- if you cannot answer this question, you are surely losing customers, clients, and market share.
