Business - Marketing & Sales
by Robert L. Dilenschneider
In The AMA Handbook of Public Relations, PR icon Robert L. Dilenschneider shows you how to combine the tools and techniques spawned by the Internet with traditional media—and exploit them all to create consistently powerful campaigns.
Apple CEO Steve Jobs's wildly popular presentations have set a new global gold standard -- and now this step-by-step guide shows you exactly how to use his crowd-pleasing techniques in your own presentations.
Cutting edge business-persons are leveraging the power of Twitter to introduce themselves to and communicate with customers in a whole new way that makes them feel like valued friends.
Sales 2.0 explores the emerging Sales 2.0 phenomenon, how it is characterized, why it is imperative for a company's long-term success, and how anyone can get started with this new approach to generating revenue.
Advertising 2.0 ensures that readers understand the advertising options possible in the Web 2.0 environment, provides examples of companies using these options, and offers guidelines for their application. Advertising 2.0 goes way beyond running banner ads on Web sites and explores the rapidly burgeoning world of social media marketing. Among other things, expert Tracy L. Tuten covers viral marketing, doing online research, advertising within online games, and leveraging online opinions to increase sales or grow a brand.
Business consultant Bob Livingston shows you the specific strategies for creating the most service-centered and client-focused sales organization in any field of business.
Over the past seven years, Procter & Gamble has tripled profits; significantly improved organic revenue growth, cash flow, and operating margins; and averaged earnings per share growth of 12 percent. How?
This concise, fast-paced book shows how you can achieve breakthrough growth by consistently outsmarting your competition. Champy reveals the surprising, counterintuitive lessons learned by companies that have achieved super-high growth for at least three straight years. Drawing on the strategies of some of today's best "high velocity" companies, he identifies eight powerful ways to compete in even the roughest marketplace. You'll discover how to find distinctive market positions and sustainable advantages in products, services, delivery methods, and unexpected customers with unexpected needs.
Many of today's best brands are powered by the technologies, traits and trends of the digital channel. Old mass-marketing push tactics are being superseded by the pull of an online population prolifically creating, sharing and influencing each other. The potent pairing of digital notoriety and network effects has given rise to a new cultural authority: the icitizenry.
By the time Ryan Allis had reached the age of twenty-one, he had achieved the financial goal most people just dream about: He built his company to one million in sales. Allis has since grown his company iContact Corp. to $10 million per year in sales and has helped numerous clients increase their sales dramatically.
Something is seriously amiss in the state of management today. More and more CEOs are failing, but the dearth of CEOs capable of placing their companies on a sustainable footing is as much a symptom as a cause of the malaise affecting corporate management.
This is not a book about selling. It does not give you some arbitrary selling formula guaranteed to increase your salespeople's sales. In fact, this book makes a compelling argument that you can't actually teach salespeople to sell much more than they currently do.