BBC Business Headlines

EasyJet and Lufthansa make offers for parts of Alitalia
The failing Italian airline has received seven offers from interested companies.


Vanguard boss warns on stock market highs
One of the world's biggest investors says there could be a "decent-sized" fall in stock markets.


Bombardier to partner Airbus on C-Series jets
The European aerospace firm is to take a majority stake in Bombardier's C-Series jet project.


Harvey Weinstein: Film company in talks over possible sale
Talks with US investment firm Colony Capital come after sex allegations about Harvey Weinstein.


UK TV drama about North Korea hit by cyber-attack
The TV series Opposite Number was cancelled following a cyber-attack in 2014.



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Paul Krugman

The G.O.P. Is No Party for Honest Men
Republicans on taxes: the most dishonest selling job in U.S. political history. read more...




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Business - Marketing & Sales

The AMA Handbook of Public Relations The AMA Handbook of Public Relations
by Robert L. Dilenschneider

In The AMA Handbook of Public Relations, PR icon Robert L. Dilenschneider shows you how to combine the tools and techniques spawned by the Internet with traditional media—and exploit them all to create consistently powerful campaigns.



The Presentation Secrets of Steve Jobs: How to Be Insanely Great in Front of Any Audience The Presentation Secrets of Steve Jobs: How to Be Insanely Great in Front of Any Audience
by Carmine Gallo

Apple CEO Steve Jobs's wildly popular presentations have set a new global gold standard -- and now this step-by-step guide shows you exactly how to use his crowd-pleasing techniques in your own presentations.



Twitter Power: How to Dominate Your Market One Tweet at a Time Twitter Power: How to Dominate Your Market One Tweet at a Time
by Joel Comm with Ken Burge

Cutting edge business-persons are leveraging the power of Twitter to introduce themselves to and communicate with customers in a whole new way that makes them feel like valued friends.



Sales 2.0: Improve Business Results Using Innovative Sales Practices and Technology Sales 2.0: Improve Business Results Using Innovative Sales Practices and Technology
by Anneke Seley and Brent Holloway

Sales 2.0 explores the emerging Sales 2.0 phenomenon, how it is characterized, why it is imperative for a company's long-term success, and how anyone can get started with this new approach to generating revenue.



Advertising 2.0: Social Media Marketing in a Web 2.0 World Advertising 2.0: Social Media Marketing in a Web 2.0 World
by Tracy L. Tuten

Advertising 2.0 ensures that readers understand the advertising options possible in the Web 2.0 environment, provides examples of companies using these options, and offers guidelines for their application. Advertising 2.0 goes way beyond running banner ads on Web sites and explores the rapidly burgeoning world of social media marketing. Among other things, expert Tracy L. Tuten covers viral marketing, doing online research, advertising within online games, and leveraging online opinions to increase sales or grow a brand.



How you do...What you do: Create Service Excellence That Wins Clients For Life How you do...What you do: Create Service Excellence That Wins Clients For Life
by Bob Livingston

Business consultant Bob Livingston shows you the specific strategies for creating the most service-centered and client-focused sales organization in any field of business.



The Game-Changer: How You Can Drive Revenue and Profit Growth with Innovation The Game-Changer: How You Can Drive Revenue and Profit Growth with Innovation
by A.G. Lafley and Ram Charan

Over the past seven years, Procter & Gamble has tripled profits; significantly improved organic revenue growth, cash flow, and operating margins; and averaged earnings per share growth of 12 percent. How?



Outsmart!: How to Do What Your Competitors Can't Outsmart!: How to Do What Your Competitors Can't
by Jim Champy

This concise, fast-paced book shows how you can achieve breakthrough growth by consistently outsmarting your competition. Champy reveals the surprising, counterintuitive lessons learned by companies that have achieved super-high growth for at least three straight years. Drawing on the strategies of some of today's best "high velocity" companies, he identifies eight powerful ways to compete in even the roughest marketplace. You'll discover how to find distinctive market positions and sustainable advantages in products, services, delivery methods, and unexpected customers with unexpected needs.



The Open Brand: When Push Comes to Pull in a Web-Made World The Open Brand: When Push Comes to Pull in a Web-Made World
by Kelly Mooney and Nita Rollins

Many of today's best brands are powered by the technologies, traits and trends of the digital channel. Old mass-marketing push tactics are being superseded by the pull of an online population prolifically creating, sharing and influencing each other. The potent pairing of digital notoriety and network effects has given rise to a new cultural authority: the icitizenry.



Zero to One Million: How I Built a Company to $1 Million in Sales . . . And How You Can, Too Zero to One Million: How I Built a Company to $1 Million in Sales . . . And How You Can, Too
by Ryan P. Allis

By the time Ryan Allis had reached the age of twenty-one, he had achieved the financial goal most people just dream about: He built his company to one million in sales. Allis has since grown his company iContact Corp. to $10 million per year in sales and has helped numerous clients increase their sales dramatically.



Leaders at All Levels: Deepening Your Talent Pool to Solve the Succession Crisis Leaders at All Levels: Deepening Your Talent Pool to Solve the Succession Crisis
by Ram Charan

Something is seriously amiss in the state of management today. More and more CEOs are failing, but the dearth of CEOs capable of placing their companies on a sustainable footing is as much a symptom as a cause of the malaise affecting corporate management.



The Perfect SalesForce: The 6 Best Practices of the World's Best Sales Teams The Perfect SalesForce: The 6 Best Practices of the World's Best Sales Teams
by Derek Gatehouse

This is not a book about selling. It does not give you some arbitrary selling formula guaranteed to increase your salespeople's sales. In fact, this book makes a compelling argument that you can't actually teach salespeople to sell much more than they currently do.