BBC Business Headlines

EasyJet and Lufthansa make offers for parts of Alitalia
The failing Italian airline has received seven offers from interested companies.


Vanguard boss warns on stock market highs
One of the world's biggest investors says there could be a "decent-sized" fall in stock markets.


Bombardier to partner Airbus on C-Series jets
The European aerospace firm is to take a majority stake in Bombardier's C-Series jet project.


Harvey Weinstein: Film company in talks over possible sale
Talks with US investment firm Colony Capital come after sex allegations about Harvey Weinstein.


UK TV drama about North Korea hit by cyber-attack
The TV series Opposite Number was cancelled following a cyber-attack in 2014.



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Paul Krugman

The G.O.P. Is No Party for Honest Men
Republicans on taxes: the most dishonest selling job in U.S. political history. read more...




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Business - Marketing & Sales

What the Customer Wants You to Know: How Everybody Needs to Think Differently About Sales What the Customer Wants You to Know: How Everybody Needs to Think Differently About Sales
by Ram Charan

More than ever these days, the sales process often turns into a war about price. But there's a better way to think about sales, says bestselling author Ram Charan, who is famous for clarifying and simplifying difficult business problems.



Negotiation Genius: How to Overcome Obstacles and Achieve Brilliant Results at the Bargaining Table and Beyond Negotiation Genius: How to Overcome Obstacles and Achieve Brilliant Results at the Bargaining Table and Beyond
by Deepak Malhotra and Max H. Bazerman

From two leaders in executive education at Harvard Business School, here are the mental habits and proven strategies you need to achieve outstanding results in any negotiation.



Adland: A Global History of Advertising Adland: A Global History of Advertising
by Mark Tungate

The worldwide spend on advertising currently stands at over US$400 billion a year, and -- love it or hate it -- it has an immense impact on our lives. But where did it all start? Who are the big players now?

Adland is the first book to explore the development of advertising from an international perspective.



The Upside: The 7 Strategies for Turning Big Threats into Growth Breakthroughs The Upside: The 7 Strategies for Turning Big Threats into Growth Breakthroughs
by Adrian J. Slywotzky with Karl Weber

In the 1980s conventional wisdom was that you could have high quality or low cost, but not both -- until Japanese makers of cars and electronics showed otherwise. Now, high quality and low cost are required just to enter the marketplace.



Watch This, Listen Up, Click Here: Inside the 300 Billion Dollar Business Behind the Media You Constantly Consume Watch This, Listen Up, Click Here: Inside the 300 Billion Dollar Business Behind the Media You Constantly Consume
by David Verklin and Bernice Kanner

Who decides what you see on TV, hear on the radio, click on the Web, or read in a magazine? And who pays for it? Authors David Verklin, CEO of one of the world's largest media-buying agencies, and marketing expert Bernice Kanner are going to tell you.



The Peebles Principles: Tales and Tactics from an Entrepreneur's Life of Winning Deals, Succeeding in Business, and Creating a Fortune from Scratch The Peebles Principles: Tales and Tactics from an Entrepreneur's Life of Winning Deals, Succeeding in Business, and Creating a Fortune from Scratch
by R. Donahue Peebles with J.P. Faber

At the tender age of nineteen, Donahue Peebles entered the business jungle with no resources beyond his native smarts, a decent education, and a powerful drive to succeed. Seven years later he became a multimillionaire.



Marketing That Matters: 10 Practices to Profit Your Business and Change the World (Social Venture Network) Marketing That Matters: 10 Practices to Profit Your Business and Change the World (Social Venture Network)
by Chip Conley and Eric Friedenwald-Fishman

Many business leaders view marketing as the crass, ugly side of business. This new book proves that "marketing" isn't a dirty word -- it's the key to advancing both business ideals and the bottom line.



Creating Competitive Advantage: Give Customers a Reason to Choose You Over Your Competitors Creating Competitive Advantage: Give Customers a Reason to Choose You Over Your Competitors
by Jaynie L. Smith with William G. Flanagan

Why should I do business with you . . . and not your competitor? Whether you are a retailer, manufacturer, distributor, or service provider -- if you cannot answer this question, you are surely losing customers, clients, and market share.



FutureShop: How the New Auction Culture Will Revolutionize the Way We Buy, Sell and Get the Things We REALLY Want FutureShop: How the New Auction Culture Will Revolutionize the Way We Buy, Sell and Get the Things We REALLY Want
by Daniel Nissanoff

Visionary entrepreneur Daniel Nissanoff breaks the news that the eBay auction phenomenon is about to explode in a big new way, revolutionizing how all consumers -- not just eBay mavens -- do their shopping, not only online but offline as well.



Steal These Ideas!: Marketing Secrets That Will Make You a Star Steal These Ideas!: Marketing Secrets That Will Make You a Star
by Steve Cone

Working for nearly thirty years with and for leading companies including Citigroup and American Express, Steve Cone has the kind of hard-earned, high-level experience that translates into valuable, tested ideas on what really works -- and doesn't -- in marketing.