Business - Marketing & Sales
by Ram Charan
More than ever these days, the sales process often turns into a war about price. But there's a better way to think about sales, says bestselling author Ram Charan, who is famous for clarifying and simplifying difficult business problems.
From two leaders in executive education at Harvard Business School, here are the mental habits and proven strategies you need to achieve outstanding results in any negotiation.
The worldwide spend on advertising currently stands at over US$400 billion a year, and -- love it or hate it -- it has an immense impact on our lives. But where did it all start? Who are the big players now?
Adland is the first book to explore the development of advertising from an international perspective.
In the 1980s conventional wisdom was that you could have high quality or low cost, but not both -- until Japanese makers of cars and electronics showed otherwise. Now, high quality and low cost are required just to enter the marketplace.
Who decides what you see on TV, hear on the radio, click on the Web, or read in a magazine? And who pays for it? Authors David Verklin, CEO of one of the world's largest media-buying agencies, and marketing expert Bernice Kanner are going to tell you.
At the tender age of nineteen, Donahue Peebles entered the business jungle with no resources beyond his native smarts, a decent education, and a powerful drive to succeed. Seven years later he became a multimillionaire.
Many business leaders view marketing as the crass, ugly side of business. This new book proves that "marketing" isn't a dirty word -- it's the key to advancing both business ideals and the bottom line.
Why should I do business with you . . . and not your competitor? Whether you are a retailer, manufacturer, distributor, or service provider -- if you cannot answer this question, you are surely losing customers, clients, and market share.
Visionary entrepreneur Daniel Nissanoff breaks the news that the eBay auction phenomenon is about to explode in a big new way, revolutionizing how all consumers -- not just eBay mavens -- do their shopping, not only online but offline as well.
Working for nearly thirty years with and for leading companies including Citigroup and American Express, Steve Cone has the kind of hard-earned, high-level experience that translates into valuable, tested ideas on what really works -- and doesn't -- in marketing.