Business - Marketing & Sales
by Fauzia Burke
Fauzia Burke takes authors step by step through the process of identifying their unique personal brand, defining their audience, clarifying their aspirations and goals, and setting priorities.
From a world-renowned selling guru, Unlimited Sales Success is the selling professional’s bible of the most crucial, hard-won, powerful sales lessons ever learned. Now Brian Tracy is teamed with his sales executive son Michael to lay bare the fundamentals of selling in today’s complex, relationship-driven sales arena, identifying the best practices of top performers
What's the Future of Business? teaches you how to start creating and nurturing incredible and shareable experiences for your customers from the moment your brand touches them. Learn how to craft experiences that mean something. The future of your business depends on it.
Manage all your social media marketing efforts with repeatable, improvable processes. In Social Marketology, cofounder Ric Dragon of the renowned search engine marketing firm DragonSearch, takes social media marketing to the next step—showing how to choose the best tools for your needs and develop a strategy tailored to your goals.
In an age of social media, smartphones, self-service, and six-second attention spans, High-Tech, High-Touch Customer Service throws your business a lifeline. Today's customers are a hard bunch to crack. This book reveals inside secrets of wildly successful customer service initiatives and shows how companies of every stripe can turn casual customers into fervent supporters who will spread the word far and wide--online and off.
In The Network Is Your Customer, digital strategy expert David Rogers shows business owners and company leaders how to think strategically about customer networks and harness their power to create new opportunities for any organization.
Faster Sales pitches won't lead to faster sales. The key to speeding up the sales process is to actually slow down and get in sync with your customer's buying process.
The modern world may be obsessed with speed and productivity, but twenty-first-century humans actually have much to learn from the ancient instincts of swarms. A fascinating new take on the concept of collective intelligence and its colorful manifestations in some of our most complex problems, The Smart Swarm introduces a compelling new understanding of the real experts on solving our own complex problems relating to such topics as business, politics, and technology.
This is the complete, practical, no-fluff desk reference to next generation online and mobile marketing. Drawing on his extensive experience helping companies of all sizes successfully utilize the web, mobile marketing, and social media, Michael Tasner helps marketers, entrepreneurs and managers move beyond hype and high-level strategy to proven tactics and successful ground-level execution.
The Internet is like the Old West a frontier rich with opportunity and hope, but also a rough-and-tumble land of questionable characters, dubious legal jurisdictions, and hidden dangers. And just like the Old West, if you want to stake out your territory, you have to get there first and fend for yourself. On the web, that means defending your good name and reputation before the attacks start.
Competitive Selling has what you need to out-maneuver, out-negotiate, and out-sell everyone who stands between you and a closed sale. It reveals exactly how today's highest achievers win every battle and provides a blueprint for replicating this success
By whatever name, marketers are discovering that connecting with today's elusive, ad-resistant consumer means saying goodbye to 'new media', and hello 'now media'. Featuring exclusive insights and inspiration from today's top marketers as well as lessons from some of the world's most successful digital marketing initiatives, this eye-opening book reveals how readers can deliver the kind of blockbuster experiences that 21st century consumers demand.