BBC Business Headlines

Italy joins China's New Silk Road project
Italy is the first G7 country to sign up to China's global investment programme, despite Western concerns.


Is Apple about to expand its TV business?
With iPhone sales slowing, could the tech giant be about to announce a move into subscription TV?


Global markets fall amid slowdown fears
The FTSE 100 saw its worst day of trading this year, while US stock markets have also fallen sharply.


Is this America's most hated family?
Purdue Pharma has generated billions for the family that own it from selling controversial painkiller opioids.


Autonomous shuttle to be tested in New York City
The self-driving shuttle will be available to workers at a large site in Brooklyn.



Search Books:

Join our mailing list:


Business Blogs

Paul Krugman

Don’t Make Health Care a Purity Test
There are multiple ways to achieve universal coverage. read more...




Online Marketing for Busy Authors
Now available!


Motivate Like a CEO: Communicate Your Strategic Vision and Inspire People to Act! Excerpt from Motivate Like a CEO: Communicate Your Strategic Vision and Inspire People to Act!

by Suzanne Bates



What It Means to Motivate Like a CEO

I want to put a ding in the universe.
--Steve Jobs

WHAT MOTIVATES US AS PEOPLE? This is a fascinating question because we are all different! How can there be one answer to such a question?

Yet I believe there is. As human beings, we all want to have a purpose. We want our lives to matter. We want to do something in the short time we have here to make a difference in the world.

The pursuit of purpose is so important to us as human beings that if we ignore it, we are not happy or fulfilled. Purpose is what allows us to discover who we really are. When we find purpose and meaning in our work, and we pursue that larger purpose, we discover our talents, skills, and sources of genuine satisfaction. We are happiest when we have the opportunity to apply our talents and skills to something meaningful. Purpose is necessary, critical really, to a healthy, happy, and successful life.

In cultures where People live to be a hundred or more, research has found that individuals have a strong desire to fulfill their purpose. For example, in Costa Rica's "Blue Zone" -- a place far from our business world -- people live to a ripe old age; each individual creates a plan de vida. Costa Ricans believe that creating a plan for their lives is essential. They are taught that they must contribute to a greater good so they feel a compelling desire to be needed. And this drive for purpose that fulfills us isn't confined to any culture -- it is universal. It is in all of us. We seek to find a purpose and are happiest when we connect to a mission larger than ourselves.               

The above is an excerpt from the book Motivate Like a CEO: Communicate your Strategic Vision and Inspire People to Act! by Suzanne Bates. The above excerpt is a digitally scanned reproduction of text from print. Although this excerpt has been proofread, occasional errors may appear due to the scanning process. Please refer to the finished book for accuracy.

Copyright  © 2009 Suzanne Bates, author of Motivate Like a CEO: Communicate your Strategic Vision and Inspire People to Act!